My last blog Kudiya ni tere brown range ne… spoke about Skin colour bias. It also brings up role of media in contributing and propagating skin colour age-old bias.
Today every second advt is saying if you are not fair then you are not good enough. But Tanishq a prominent jewellery brand of India has made an effort to change the trend. When you think about Tanishq what comes to your mind?? – Jewellery??? Definitely not just a jewellery but modern jewellery which is meant for today’s Indian woman. And I think they have truly projected today's Indian woman’s image through this advertisement.
I will say this is an advertising breakthrough, a dusky bride instead of the fair & lovelies and with a child. I think this advt is an exquisite, artistically styled masterpiece just like Tanishq jewellery…
Kudos for conveying powerful
and forward looking message in 1min. 40 secs advt.which will change the stereotype attitude towards dark women..Hope this will teach new lessons to advertisers...
